The First Line™

Earn Your Shift.

The First Line™ is the official Puck Off Co. youth ambassador lane for hockey players, rink kids, and hockey families ready to represent the brand, wear the gear, earn rewards, and help grow the hockey community.

Choose the standard starter kit or make it personal with an approved player name, nickname, and jersey number.

Every kit includes official First Line™ gear, a personal ambassador code, access to challenges and community opportunities, and everything needed to take the first shift.

A parent or legal guardian completes the quick registration form after purchase so we can activate the ambassador account and send the welcome information.

Welcome to The First Line™.

Your shift starts now.

Puck Off Co.
Stay Puckin’ Original™

Get Mystery Jersey Drop Alerts


Join The Sin Bin for mystery jersey release alerts, drop news, crew updates, and rink-side chaos before the rest of the bench hears about it.