THE FIRST LINE™ KIDS AMBASSADOR STARTER KIT
Earn Your Shift.
The First Line™ is the official Puck Off Co. ambassador program for young hockey players who live the hockey lifestyle, love the game, and want to represent something bigger than themselves.
This isn't just another t-shirt.
It's your first official spot on the Puck Off Co. roster.
Whether you're at the rink every weekend, shooting pucks in the driveway, or cheering from the stands, The First Line™ was built for hockey kids who want to help grow the game while becoming part of an incredible community.
WHAT'S INCLUDED
Every First Line™ Starter Kit includes:
• Official First Line™ Ambassador Shirt
• Puck Off Co. Sticker
• Drawstring Bag
• Welcome Packet
• Ambassador Welcome Email
• Personal Ambassador Dashboard Access
• Personal Referral Code
• Access to Community Challenges
• Opportunity to earn exclusive rewards
WHAT HAPPENS NEXT?
After purchasing your starter kit:
Complete The First Line™ application.
Parent or guardian approval is verified.
Your welcome packet is delivered.
You'll receive your personal ambassador code.
You'll officially join The First Line™.
Once you're on the roster, you'll have opportunities to earn rewards, participate in challenges, unlock exclusive merchandise, and become part of the growing Puck Off Co. community.
WHO CAN JOIN?
The First Line™ is designed for hockey players, rink kids, and hockey families who love the game and want to represent the Puck Off Co. brand with pride.
Parent or guardian permission is required for all youth ambassadors.
EXCLUSIVE MEMBER BENEFITS
Approved First Line™ ambassadors receive access to exclusive opportunities that are only available to members.
These include:
• Ambassador-only announcements
• Exclusive challenges
• Limited-edition merchandise
• Community recognition
• Team opportunities
• Seasonal contests
• Member-only rewards
Complete program details, reward structure, ambassador handbook, and community resources are provided after acceptance into The First Line™.
IMPORTANT INFORMATION
The First Line™ is a youth ambassador program.
Parent or guardian permission is required.
Starter kits are a one-time purchase.
Rewards, benefits, and participation are subject to the official Puck Off Co. Ambassador Program Terms and Conditions.
READY TO JOIN?
Purchase your official First Line™ Starter Kit, complete your application, and earn your place on the roster.
We'll take it from there.
Puck Off Co.
Stay Puckin' Original™
First Line™ Q&A
What Is First Line™?
First Line™ is Puck Off Co.'s youth participation and leadership program designed to help hockey and roller hockey players earn rewards, complete challenges, support their communities, and help grow the game.
Who Can Join?
First Line™ is open to hockey players and roller hockey players approximately ages 2–18.
House players, recreational players, travel players, A/AA/AAA players, junior players, goalies, and beginners are all welcome.
If you love the game, want to be part of the hockey community, and enjoy helping grow the sport, there is a place for you here.
How Old Do I Need To Be?
First Line™ is designed for young hockey players and roller hockey players approximately ages 2–18.
If you love the game and want to participate in the hockey community, you're welcome to join.
Parent or guardian involvement may be required for certain activities, rewards, applications, and opportunities.
What Is Included In The Starter Kit?
The Starter Kit currently includes:
• First Line™ Shirt
• Sticker Pack
• Drawstring Bag
• Welcome Materials
• Starting Points
• Access To First Line™ Opportunities
Starter Kit contents may evolve as the program grows.
How Much Does It Cost To Join?
The First Line™ Starter Kit is currently $49.99.
Pricing may change in the future as the program evolves.
Do Members Earn Cash?
No.
First Line™ members earn points, store credit, rewards, recognition, certificates, achievement awards, and special opportunities.
Cash commissions are not available through First Line™.
Members interested in earning opportunities may explore Full Send™ when they meet applicable age and eligibility requirements.
How Do Members Earn Points?
Members may earn points through approved activities such as:
• QR Code Sharing
• Fundraiser Referrals
• Community Challenges
• Participation Opportunities
• Special Events
• Approved Program Activities
Point opportunities may change throughout the year.
How Do Store Credit Rewards Work?
First Line™ members may earn points, rewards, recognition, and store credit through approved activities, challenges, participation opportunities, referrals, and other program activities.
Store credit can be used toward eligible Puck Off Co. products and experiences.
Reward opportunities may evolve as the program grows.
What Can Points Be Used For?
Points may be redeemed for:
• Store Credit
• Merchandise
• Rewards
• Recognition Opportunities
• Achievement Awards
• Special Program Benefits
Available rewards may change as the program evolves.
Do Points Expire?
No.
Points and store credit may be saved toward larger rewards unless otherwise stated during a specific promotion or challenge.
Is First Line™ A Job?
No.
First Line™ is a participation and rewards program.
Members are not employees of Puck Off Co.
The program is designed to encourage involvement, leadership, community participation, and positive hockey culture.
Does My Child Need Social Media?
No.
Social media is not required.
Members can participate through community challenges, fundraising opportunities, events, referrals, recognition programs, and many other activities.
Are Parents Required To Participate?
Parent or guardian approval is required.
Younger participants may need assistance with forms, communications, opportunities, or certain activities.
Parents are encouraged to support their child's participation but are not expected to manage the program for them.
What Types Of Challenges Are Available?
Challenges may include:
• Community Service
• Kindness Challenges
• Hockey Challenges
• Team Spirit Activities
• Fundraising Activities
• Skill Development
• Leadership Opportunities
• Seasonal Activities
Challenge types may change throughout the year.
Do I Have To Be Good At Hockey?
Absolutely not.
First Line™ is not based on skill level.
Whether you're just learning to skate, playing house hockey, travel hockey, roller hockey, AAA hockey, or junior hockey, you are welcome here.
This program is about participation, attitude, effort, community, and helping grow the game.
Can Roller Hockey Players Join?
Absolutely.
Puck Off Co. supports both ice hockey and roller hockey.
House, travel, AAA, junior, recreational, and roller hockey players are all welcome within the First Line™ community.
Can Roller Hockey Teams Participate?
Yes.
Individual players, teams, organizations, clubs, and communities may participate in approved opportunities when available.
We support both hockey and roller hockey communities.
What Happens When A Member Turns 18?
As members get older, additional opportunities may become available depending on local laws, program requirements, and eligibility guidelines.
Some participants may qualify for future programs such as Full Send™ and other opportunities offered by Puck Off Co.
Program eligibility and participation requirements may vary by location.
Can Program Rules Change?
Yes.
Puck Off Co. reserves the right to modify, update, suspend, discontinue, or change program rules, rewards, benefits, challenges, opportunities, participation requirements, and membership features at any time.
As the company grows, programs will continue to evolve and improve.
Why Should My Child Join First Line™?
First Line™ helps young players learn leadership, responsibility, community involvement, teamwork, goal setting, and positive participation.
Members earn rewards, recognition, opportunities, and experiences while helping grow the hockey community.
The goal is bigger than merchandise.
The goal is helping create the next generation of hockey leaders.
The First Line Kids Personalized Ambassador Starter Kit
The First Line Kids Personalized Ambassador Starter Kit
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THE FIRST LINE™
Built for young hockey players who want to represent the game, earn rewards, and be part of something bigger.
The First Line™ is Puck Off Co.’s youth ambassador crew — created for kids who live hockey and want to get involved with the brand, participate in challenges, earn store credit, and help grow the hockey community.
The official First Line Starter Kit begins their experience and gives them what they need to get started.
Parent or guardian participation is required for youth members.
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